Nature Lab website and identity

As part of a comprehensive website and identity system we developed a typographic system and process for photographing the Nature Lab's various specimens, from photographing pieces of taxidermy to using the scanning electron microscope. The site and typography employs a light reference to previous visual traditions of scientific observation.

With a subtle nod to botanical forms in the type the identity could be framed as a resulting work from this campus resource.

Launch site.

Micah Barrett Nature Lab website and identity
Micah Barrett Nature Lab website and identity
Micah Barrett Nature Lab website and identity
Micah Barrett Nature Lab website and identity
Micah Barrett Nature Lab website and identity
Micah Barrett Nature Lab website and identity
Micah Barrett Nature Lab website and identity
Micah Barrett Nature Lab website and identity
Micah Barrett Nature Lab website and identity
Micah Barrett Nature Lab website and identity