In working with other members of the graduating class of 2012 we aimed to develop a show that was participatory and a democratic reflection of all 60 of the graduating students work. We were also sensitive to the fact that the exhibition space that usually housed large works of sculpture, furniture, or paintings would need to be activated to showcase graphic design as a dynamic discipline.
The group solicited the graduating class to each create an 8.5" x 11" sheet. Each sheet was printed on a different colored stock and was placed near a composite poster of the students' work. Visitors would then move from poster to poster and collect the sheets in different amounts and orientations. The sheets were then brought to the binding station in which they were folded by machine and bound by either rubber band or staple gun.
The visual identity and promotional posters accentuated this idea by becoming individual installations rather than traditional flyers. This approach extended into social media and the individual letter graphics became recognizable and obnoxious reminders that would interrupt Facebook and Twitter feeds to build awareness of the show.
Done in collaboration with Sang Mun, Yo-E Ryou, and Helen Han.