RISD Craft Identity System

RISD Alumni Relations wanted to re-brand the fall alumni and student art sale to reflect changed direction to help increase the visibility to their show. They wanted to move away from the idea of a street fair and demonstrate that the show was now a juried exhibition with an increase in quality. "RISD Fall Alumni + Student Art Sale" didn't have a very good ring to it so we proposed a new name in addition to a new visual identity.

The previous name was a mouthful and there wasn't a strong visual thread linking the pieces together. We believed the name had to be simplified but the visual materials could demonstrate a mixture of elegance and sophistication to more clearly communicate the level of quality a customer could expect to find. Verbally it was important that the constituents involved in the event could speak clearly about it, vendors could say to their customers"I'll have a booth at RISD Craft" "Come see me at RISD Craft" or "I'm looking forward to seeing you at RISD Craft" as opposed to "I'll have a booth at the RISD Fall Alumni + Student Art Sale".

In creating the promotional materials for the event we came up with a methodology for choosing imagery consistently choosing a designed object, a wearable, and a piece of fine art to highlight the breadth of the types of objects a customer could expect to see at the event.

Done in collaboration with Chris Swift at RISD Media Group.

Micah Barrett RISD Craft Identity System
Micah Barrett RISD Craft Identity System
Micah Barrett RISD Craft Identity System